Half a century ago, you could only publish a book through a literary agent or a traditional publisher. Today, self-publishing has expanded exponentially – giving authors maximum creative control and a higher share of the profits.

There is still the question of delivering the books to the customers, i.e. book fulfillment. Online marketplaces like Amazon and their delivery services are obvious answers. However, they do take away a portion of your margins and leave you in the dark about your customers. There are also often co-mingling errors, which means the product sent to your customer might not be the same one you sent to the warehouse.
However, there is still hope.

You have two major options as an Amazon seller:

The first is. Pay Amazon to store and ship your products using the Fulfillment by Amazon (FBA) program

Secondly, you can ship orders yourself, which is known as Fulfillment by Merchant (FBM) or seller-fulfilled.

If the products are exclusive to the seller’s shop, FBM method is advantageous to the seller. It is also advantageous to authors. In addition, it offers a wide range of benefits, such as control over every aspect of the business and a high profit margin.

Fulfilled by Merchant is exactly what it sounds like.

A merchant fulfills orders on Amazon, either by self-fulfillment or by using a third-party book fulfillment service like Isabella.

It is usually the only global fulfillment method available to new merchants selling on Amazon, which can be beneficial for them.

Here are some of the major benefits of FBM:

Maintain better control:

The author can control inventory, shipping and handling, packaging, delivery speed, and shipping carriers, as well as maintain control over return methods, and customer service. In order to achieve greater success, knowing what sells, what stays, and what replaces is key.

You can earn more revenue by:

Since the seller does not need to pay Amazon any additional fees, margins are higher than FBA.

An effective brand building strategy:

When you have complete control of your brand and an open line of communication with your customers, you can build a stronger business than your competitors.

Growing your business faster:

Compared to FBA sellers, 47% of FBM sellers realized a profit within three months.

There were no unavoidable losses due to frequent policy changes

Directly catering to the customer meant less paperwork

Allows the company to operate as desired

There are no unexpected expenses throughout the shipping process

 The new Fulfilled-By-Merchant Seller 2.0 is here

The biggest disadvantage of FBM is that it often affects the shipping standard expected by customers. Additionally, it can be very difficult for individuals to ensure fast international shipping. You can save time and money by using the right book fulfillment provider like Isabella Media inc. Together with Isabella’s print-on-demand services enabled by its in-house state-of-the-art printing setup, Isabella is an author’s one-stop printing and delivery partner.

Up until now, Isabella, as a third-party book fulfillment provider, would have to integrate with your website or online marketplace store separately.

E-commerce giants like Shopify and WooCommerce now allow seamless integration with Amazon. As a result, once the end customer places an order on Amazon, it will reach your Shopify store without any issues so that it can be delivered to the customer. This order will flow seamlessly into your Isabella inventory management system. As usual, we will fulfill the order right away. You can expect a timely delivery of your book.

By focusing on your business operations rather than the shipping process, you will enrich customer relationships and build credibility.

Sold on Amazon, Fulfilled by Merchant
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Steve Guidetti

Steve Guidetti

Steve Guidetti is the President of Isabella Media Inc, a Glastonbury, CT-based, family-owned book publisher with a mission to discover unknown authors. We combine unknown authors’ undiscovered potential with Isabella Media ’s unique approach to publishing and provide them with the highest quality books and the most inclusive benefits package available. Isabella Media was formed to serve you, the author, as a main-line publishing company to provide a platform for unknown authors. We listen to your feedback and create a collaborative atmosphere with our authors in the belief that you’ll come back to us with your next book.