Our Marketing

Book Web Page Each title gets a stand-alone web page on the Isabella Media website. It includes the cover, description, author bio and photo, an excerpt, as well as buying and other optional information. We will also add you to our author’s page.

Author’s Questionnaire This is a comprehensive document that solicits the author for information about their title, the cover, marketing plans, description and comparative titles. This information becomes the bedrock for Ingram’s Title Management System (TMS).

Title Management System (TMS) Ingram’s TMS provides title information and graphics to booksellers and distributors. This includes descriptions, endorsement quotes, marketing plans, and other information from the author’s questionnaire. Booksellers can download tip sheets and package the information in a number of ways.

Tip Sheets Tip sheets are comprehensive single-page sheets that originate from the author’s questionnaire. Tip sheets are invaluable for authors to send along with Advanced Reader Copies (ARCs) for endorsement quotes and reviews and also useful when visiting booksellers. They include ALL sales information, ISBN, pub date, etc. about your book and also include Ingram’s logo. Ingram is a known distributor and adds weight to your presentation. Always include a tip sheet! They are priceless and extremely useful.

Advanced Reader Copies (ARCs) Each author receives printed ARCs after the book has been approved for distribution. Authors are urged to use them for soliciting endorsement quotes and reviews and for their personal enjoyment. They are finished books in every way. The author will also receive a digital ARC, which is the entire text of the book saved as a .pdf file with the front and back covers added. These are extremely useful for our authors and are accepted by many reviewers and endorsers.

ARC Author Purchases Isabella Media authors may purchase additional copies of their books at or below the wholesale price. Authors may sell those books for profit and also use them for promotional purposes. Author orders do not count toward royalties.

E-book Campaigns We work with our authors who have signed on with a legitimate e-book promotion such as BookBub. Typically, we lower the price prior to the event and then bring it back up to an agreed level afterwards.

Marketing Coaching and Training Authors will have access to professional coaching and also be coached on guerrilla marketing techniques for promoting their title. Starting with their website and social media and progressing through book events and publicity, Isabella Media coaches you on building a good brand for your book and for you as an author.

Ingram iPage Catalog Inclusion All Isabella Media titles are included in one or more of Ingram’s catalogs, printed and online. The primary online catalog used by booksellers is iPage.

Edelweiss Edelweiss is the book industry’s premier platform to sell, discover, and order new titles. Booksellers, librarians, and reviewers can:

  • Search the industry’s frontlist and backlist catalogs
  • Leverage the most complete title and sales data
  • Market titles and manage the sales process
  • Share and download Digital Review Copies
  • Network and share reviews with other book professionals

Edelweiss is used by over 100,000 book professionals. Edelweiss is used by a select group of publishers including dozens of big names, like Amazon Publishing, DC Comics, Disney, Gryphon House, Hachette, Harlequin, Harper Collins, Harvard Education Press, Hay House, Kensington, McGraw-Hill, National Geographic, Pearson, Penguin, Prometheus, Random House, Scholastic, Simon & Schuster, Skyhorse, Time Inc, Tyndale, many university presses, W.W. Norton, Workman, and now Isabella Media.

Awards Assistance We will send 10 softcovers to the author if they send proof of signing up for a book awards program.

Overdrive Overdrive allows libraries to review and purchase Ebooks and Audiobooks directly from the publisher. With over 30,000 libraries enrolled, Overdrive is a strong new way for Isabella Media to reach libraries without going through distributors.

Aerio Author Direct Sales Tool Aerio is an Ingram-owned application that allows authors to sell print and digital versions of their Ingram-distributed titles directly on their websites, blogs, social media, etc. Authors simply setup a store on Aerio, then load the title ISBN and Aerio automatically populates all book meta data from Ingram. Set wholesale discount to determine how much Aerio will pay you. Then pull the widget text to create a store on your website or blog. Bada boom, bada bing! Details and instructions for use here.

Foreign Rights Isabella Media has contracted with the DropCap Rights Agency to sell and market foreign language publication rights for its titles. Minneapolis-based DropCap has sold book rights in more than 180 languages over the past twenty-five years. It has relationships with more than 2,200 book rights buyers in 120 countries. 

Movie and subsidiary rights and advice While we do not typically acquire movie and subsidiary rights, we may seek them if a title takes off and we get inquiries from production studios. If that is not possible, then we may provide details to the author or provide introductions to the agent. Getting a movie made from a book is a very slow and laborious process, so we advise authors to be patient and have very low expectations.

Need More Marketing? We work with industry partners that can gladly teach you the tools of the trade to make your book marketing more sustainable and effective. Find out more here.